Notes from the Hotline, December 4, 2011

Fourth Author Event in Webster

We had another nice Author Event yesterday, this time at Booklovers’ Gourmet located at 55 East Main Street (Route 12) in Webster, Mass. It is a small store set in the first floor of an old house packed with new and used books, as well as a small selection of gifts and artwork for sale. They also have a decent selection of coffee’s, tea’s and chai’s along with some fresh pastry from a bakery in nearby Putnam, CT. Owner Debra Horan was very nice and we met some customers who purchased my book. For those who could not make it, the remainder of her stock (of Classic Diners of Mass.) have been signed for anyone who wants to purchase it.


Left to right, Denise Cultrera, Larry Cultrera and owner Debra Horan
at Booklovers’ Gourmet in Webster. Photo by Lorraine Ostrokolowicz

Original Dunkin Donut store gets a retro revamp

The original Dunkin Donut store located at 543 Southern Artery in Quincy, Mass. has just received a quick 11-day renovation that has the place looking like a modern version of its 1950’s look. The store located near the corner of Bracket Street and the Southern Artery (Route 3A), was first opened in 1948 by Bill Rosenberg, (the founder of Dunkin Donuts) under the name “Open Kettle” and was an adjunct to his other business, Industrial Luncheon Service.

By 1950 Rosenberg decided  the name of the store needed to reflect the actual product that he was selling, basically coffee and donuts.  That is when the name changed to Dunkin Donuts.


Publicity photo from Dunkin Donuts featuring the original Quincy location.
A fair number of the Dunkin Donuts locations in the Boston area have an enlargement of this hanging somewhere prominently in the stores.

The signage was notable with the letters “in” actually dipping down lower than the other letters symbolizing the “Dunkin” part of the name. The building has gone thru many “looks” over the last 60 years, reflecting the chains appearance in any given time. The new renovation represents a retro look back in a modern sort of way! It even has a small “L” shaped counter with fixed stools evoking the feeling and ambiance that the early stands had.

I first heard about this from the Boston Globe, November 30, 2011 in an article written by Christina Reinwald for the business section of that day’s newspaper. I would put a link to the article but you now have to be a subscriber to read it. That’s technology for you! Anyway, after reading the article, I decided a quick trip was in order to shoot a few photos and today (Sunday) seemed to be the ideal time.

So, on the way over Denise and I went and had breakfast at the Wheelhouse Diner (also in Quincy) and boy, that place was hopping when we got there. Grill-man extraordinaire, Doug Showstead was his usual pleasant and efficient self. He always makes us feel welcome and told me at least 10 people have come into the diner in the last month or so and mentioned about the appearance of the Wheelhouse in my Classic Diners of Mass. book.

After breakfast we drove over to Dunkin Donuts so I could take my photos. As you can see, the new signage is a smaller version of the original, only with backlit plastic covered letters instead of neon.


Original Dunkin Donut store at 543 Southern Artery in Quincy, Mass. December 4, 2011 photo by Larry Cultrera


Original Dunkin Donut store at 543 Southern Artery in Quincy, Mass. December 4, 2011 photo by Larry Cultrera


Original Dunkin Donut store at 543 Southern Artery in Quincy, Mass. December 4, 2011 photo by Larry Cultrera
I was standing in the middle of the street to get this shot, thank goodness it was a Sunday morning!


A close-up of the little plaque they have to the right of the entrance announcing that this is the first Dunkin Donut store, circa 1950.

This little project was a combined effort between the franchisee and the Corporate Headquarters of Dunkin Donuts to make the store look the way it does. According to the report, this will be the only Dunkin Donut outlet to reflect this style! Overall, I like the look and always enjoy when a company makes a nod to their past. I applaud all involved.

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