Some more drive-in restaurant images and info

As seen in the Boston Globe today

Wilber Hardee, 89; founded hamburger stand franchise

By Dennis Hevesi, New York Times News Service / June 27, 2008

NEW YORK – Wilber Hardee, a farm boy-turned-grill cook who opened the first Hardee’s hamburger stand in 1960, starting a chain that now has nearly 2,000 restaurants in the United States and overseas, died June 20 at his home in Greenville, N.C. He was 89.
The cause was a heart attack, his daughter Ann Hardee Riggs said.
It was on an empty lot in Greenville, near East Carolina College (now a university), that Mr. Hardee opened that first hamburger stand on Sept. 3, 1960. There was no dining room, no drive-up window. Charcoal-broiled hamburgers and milkshakes sold for 15 cents apiece.
There are now 1,926 Hardee’s restaurants, mostly in the Southeast and the Midwest, most of them franchises of CKE Restaurants, which bought the Hardee’s chain in 1997. Last year, the Hardee’s division, which specializes in Thickburgers weighing from one-third to two-thirds of a pound and costing up to $4.49, reported revenue of $1.8 billion.
Although he would hold an interest in more than 80 other restaurants during his career, Mr. Hardee did not make much of a profit as founder of the chain that bears his name. He sold his share in what was then a five-franchise operation in 1963, for $37,000. “Back in the ’60s, it was pretty good money,” his daughter said, “but not that much.”In addition to his daughter and wife, Mr. Hardee leaves two daughters from his first marriage, Mary Baker and Becky Eissens; a stepdaughter, Patricia Phelps; eight grandchildren; and nine great-grandchildren.

Born in Martin County, N.C., on Aug. 15, 1918, Mr. Hardee was one of five children of Henry and Mary Hardee. Not interested in the family corn and tobacco farm, Mr. Hardee got a job as a grill cook at a local eatery. In World War II, he was a Navy cook in the Pacific. While home on furlough in 1945, he married Kathryn Roebuck. She died in 1980. In 1986, he married Helen Galloway.

After World War II, Mr. Hardee returned to Greenville and opened a restaurant; he and his wife lived in the back. By 1960, when he opened his first hamburger stand, Mr. Hardee already owned 15 restaurants.

He took on two partners, Jim Gardner and Leonard Rawls, in 1961. They opened a second Hardee’s, in Rocky Mount, N.C. But difficulties with his partners soon led him to sell his share. Mr. Hardee later started another hamburger chain, called Little Mint, which eventually had about 25 franchised locations in North and South Carolina.

The Hardee’s chain grew by leaps and bounds in the 1970s, helped in part by its jingle: “Hurry on down to Hardee’s, where the burgers are charco-broiled.”

Ann Hardee Riggs said her father never failed to get a kick out of seeing the red and white sign of the Hardee’s chain. “Anywhere he would go, he was proud to see his name up there,” she said.

 

The above photo of the first Hardee’s stand documents that Mr. Hardee was influenced by the early McDonald’s stands. Below is a modern version of the 50’s and 60’s McDonald’s stand, this one located on U.S. Route 1 in Saugus, Mass. was built 2 years ago.

Circa 2006 Photo, copyright by Larry Cultrera

D’Andrea’s 3 Acres Drive-In Restaurant

I have had an old black & white real photo post card of the 3 Acres Drive-In (night view) for over 20 years.  It was always a neat image. This place was off the Wilbur Cross Parkway near the West Rock Tunnel (don’t believe it is still there). I just got an even nicer color post card on ebay of the same place showing it during the daytime. I figured I would share these 2 images with my faithful audience.


Unidentified Drive-In restaurant, Lake Region of New Hampshire

I got this next image, a 1961 vintage snapshot of an unidentified Drive-In Restaurant. The person I bought this from on ebay could only tell me it was part of a group of items that came from the Lakes Region of New Hampshire. There is nothing, signs or otherwise to inform me what or where this was. I am hoping someone might recognize this and let me know. I got it because it was an interesting period photo.