Posted by: dinerhotline | February 15, 2014

Ugly Mug Diner proposed for Salem, Mass.

My friends Diane and Lee Wolf, owners of the Lobster Shanty in downtown Salem, Mass. are planning to open a restaurant called the Ugly Mug Diner soon, right around the corner from the Lobster Shanty. Here is a press release about their efforts……

Local Restaurateurs Seek Crowd Funding to Bring Unique Diner to Salem

February 3, 2014, Salem, Mass. — Salem residents Diane and Lee Wolf are hoping to open a diner at 122 Washington Street, previous home of A Taste of Thyme Café. Since 2007, the couple has owned and operated the popular Lobster Shanty on Artists’ Row, which was featured in an episode of the Food Network’s Diners, Drive-Ins and Dives. The plan for the new eatery, dubbed The Ugly Mug Diner, is to create a fun, funky combination of old and new. The diner will offer handmade, fresh foods that are locally sourced when possible while maintaining a classic diner atmosphere with weekly specials and breakfast served all day.

All photos courtesy of Diane Wolf

Ugly-Mug-9
exterior of the building that will house the Ugly Mug Diner. It is going into the spot on the right-hand side of the building where the blue & white sign is in the window.

Ugly-Mug-9aA close-up showing the storefront for the new establishment

“Our laser-like focus on the food will set us apart from other breakfast spots,” said Ms. Wolf, a graduate of the Culinary Arts program at Johnson & Wales University.  “We’ll be a full-service diner with culinary professionals in the kitchen. We will cure our own bacon, serve farm-fresh eggs, smoke our own salmon for bagels, and whip our own cream.  We have fostered relationships with local farmers, including Maitland Mountain Farms here in Salem, to provide us with the best foods to offer our guests.” The Wolfs are sourcing capital from several places, including RocketHub, a crowd-funding website that recently garnered attention for its partnership with A&E Networks. The couple’s goal is to raise $50,000 through RocketHub by the end of February. Within the first 12 hours of the project going live, dozens of friends and several city leaders had contributed.

Ugly-Mug-3
Interior detail showing the counter and stools

Ugly-Mug-1
Here is another interior shot looking from behind the counter toward the dining area.

Hoping crowdsourcing will help turn their diner dream into a reality, the couple is offering incentives such as the contributor’s name engraved on a dining room chair, naming rights to a menu item, a VIP dinner for six at the diner, and an in-home cooking class for six. More information on the diner and the crowdsourcing plant is at http://www.rockethub.com/projects/38812-partner-with-the-ugly-mug-diner-launch-a-new-community-breakfast-joint https://www.facebook.com/uglymugsalem

http://lobstershantysalem.com/

Even though I tend to prefer a classic factory-built diner, that does not stop me from patronizing on-site/storefront diners. I am looking forward to checking this place out when they open! Diane informs me that it might happen next month and we’ll be there!

About these ads

Responses

  1. I am looking forward to them opening. Just the name tells me it will be a fun place.Nice they have a beer and wine license too.Have contributed to help make this happen and hope many others will follow. Miss the diner atmosphere from years past. Love breakfast any time of day.Good luck! I’m sure you’ll make it happen like you have The Lobster Shanty.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Follow

Get every new post delivered to your Inbox.

Join 537 other followers

%d bloggers like this: